Divisi
Direct Seed Marketing
Input support · Ethiopia · also called DSM
An alternative seed marketing model, introduced by the government from 2011, in which seed producers sell to farmers through multiple channels — retailers, primary cooperatives, producer outlets and independent seed stores — instead of seed passing through the government's regional and woreda offices before reaching farmers.
What to know
| Administered by | Public and private seed producer enterprises and seed producer cooperatives, coordinated with the Ministry of Agriculture |
|---|---|
| Who qualifies | Smallholder farmers located in a woreda where Direct Seed Marketing has been rolled out; the 2013 expansion covered 33 selected woredas in Oromia, Amhara and SNNP regions. |
| What you get | Certified hybrid-maize seed — about 10 varieties were distributed through cooperatives, seed producer outlets and private stores in the pilot woredas. |
| How to register | A farmer in a DSM woreda buys seed directly from a cooperative, a seed producer's own outlet or a private seed store, rather than queuing through the conventional government-channel allocation. |
Plan your season on your own field
Divisi covers input programmes, extension agencies and shows alongside what to plant, when to plant it, and what to do each week on your own field. Free for farmers, works offline.
